Email header GIF collection
Due to wide support across browsers and email clients, animated GIFs become the first choice to add an element of life to campaigns; set it apart from the rest of the inbox and increase subscriber engagement. Below is a collection of GIFs for NatWest and RBS email I did recently.
All GIFs were supplied as illustration assets and I had the creative freedom to come up with the concept of how they should animate whilst fitting in with the Brand.
Role: GIF animations
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