NatWest May Super Engagement email
NatWest's monthly email to promote their credit card to customers. With holiday season approaching, this email is focused on the ways and places you can use your credit card and get rewards by using it.
The header animation is rich and varies to engage the subscriber to keep reading. Animations in the middle of the email tend to be subtle, so not to distract the reader from main content, yet keeping their interest. The Creative Team supplied the static assets and gave me full freedom to explore how the landmarks should animate.
Role: Email digital design; GIF animation
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